When it comes to purchasing electricity in South Africa, many consumers are concerned about whether it is cheaper to buy electricity online or in-store. This decision to buy electricity online or in-store can impact not only your convenience but also your wallet; hence, it is vital to choose the best option to enable you to save money when buying electricity.
When purchasing electricity, there are lots of factors to be considered before arriving at the one that could be presumed to be cheaper. When buying electricity, you shouldn’t consider only cost as the determining factor because convenience and reliability also play a vital role in determining the cheaper option.
So, before we answer this question, is it cheaper to buy electricity online or in-store South Africa? We’re going to consider different factors like convenience, reliability, and, of course, cost before concluding on which is cheaper.
Comparison of online and in-store Electricity Purchase in South Africa

For us to address this question properly, it is important for us to compare different essential factors about online and in-store electricity purchases in South Africa. The factors that will help us arrive at the best answer are reliability, cost, and convenience. The table below will guide us better.
S/N | Factors | Online | In-store |
1. | Convenience | 24/7 availability; There is no queue; There is mobile app for monitoring | Immediate assistance |
2. | Cost | Discounts and promotions; Transaction fee | Fixed pricing; Service fee |
3. | Reliability | Secure payment; Potential for fraud | One-on-one payment; Reduced fraud; Receipt issuance |
From the table above, we can see that while online electricity purchases are available 24/7 with the option for mobile app monitoring of purchases, in-store purchases are available only during working hours. But if you need immediate assistance during the purchase, the in-store service provider will always be there for you.
On the other hand, there are always periodic discounts for online electricity purchases with variable transaction fees; in-store purchases have fixed prices and service fees.
In terms of the possibility of fraud during the electricity purchasing process, in-store purchases have a lower risk, while there are high chances of fraudulent activities in online electricity purchases, especially for new and unenlightened users who don’t know how to navigate the digital space.
From our discussion so far, you can see that both online and in-store electricity purchases have advantages and disadvantages, with online purchases having more benefits when it comes to overall cost, but their major setbacks are fraud and network challenges during the purchasing process.
However, in my opinion, in terms of cost and convenience, buying electricity online in South Africa is cheaper, but if you’re conversant with online platforms, I recommend that you use the in-store option to avoid making mistakes that may cost you more money.
So, it is best for you to use your initiative to discern the two electricity purchasing options and opt for the one that is more suitable for you.
Is it cheaper to buy electricity online or in-store in South Africa?
The answer to this question is not straightforward since it is totally dependent on the factors we x-rayed above. However, for clarity purposes, buying electricity online in South Africa is cheaper because of the frequent discounts and minimal transaction fees, especially if you know how to use online platforms. Meanwhile, if you don’t know how to navigate the online platform seamlessly, then it is best to use the in-store top-up option to avoid making mistakes.
In conclusion, the answer to whether it is cheaper to buy electricity online or in-store in South Africa is consumer-dependent. If an electricity consumer can use the online portal with ease, then it is cheaper to buy electricity online, but if the user isn’t familiar with online platforms, then opting for in-store electricity purchases is the best.